The Asian paradigm in hospitality and tourism

Abstract

The emergence of Asian countries, powered by economic growth, has set the stage for Asia’s tourist destinations and hospitality companies to stand out in the global sphere. This study contemplates the shifting center of modern hospitality and tourism gravity toward Asia by implementing the three pillars of capital theory: economic, cultural, and social. The concept of the Asian paradigm was revisited to demonstrate the unique service provision and care for guests that forms the basis for Asian hospitality and tourism. This study offers perspectives about how Asian tradition and evolving Asian identities influence the leisure industry and create competitive advantage. The cycle of economic, cultural, and social capital that drives the Asian paradigm can provide implications for both hospitality practitioners and policymakers.