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Title: Modelling the generative power of service design practice through the refined language of the "C-K theory"
Authors: Dragicevic, N 
Lee, WB 
Tsui, E 
Chew, E
Issue Date: May-2021
Source: Proceedings of the Design Society: Design Conference, May 2021, v. 1, p. 11-20
Abstract: C-K theory, a theory of reasoning in design, offers a formal modelling language with the power to describe the unfolding of creativity and the generation of new innovative objects as integral parts of design practice. However, the theory has limited ability to analyze and describe the particulars of design practice when the target area is service. To address this question, the purpose of this paper is to refine the C-K theory by embedding service relevant constructs and exploring strategies for enhancing the creative engagement resulting in the innovative service concepts.
Keywords: C-K design theory
Design practice
Service-oriented design
Publisher: Cambridge University Press
Journal: Proceedings of the Design Society: Design Conference 
EISSN: 2633-7762
DOI: 10.1017/dsd.2020.156
Rights: Copyright The Author(s), 2020. Published by Cambridge University Press
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
The following publication Dragicevic, N., Lee, W. B., Tsui, E., & Chew, E. (2020, May). MODELLING THE GENERATIVE POWER OF SERVICE DESIGN PRACTICE THROUGH THE REFINED LANGUAGE OF THE “CK THEORY”. In Proceedings of the Design Society: DESIGN Conference (Vol. 1, pp. 11-20). Cambridge University Press is available at
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