Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/91486
| Title: | Unconventional entrepreneurship : women handicraft entrepreneurs in a market-driven economy | Authors: | Wut, TM Chan, WT Lee, SW |
Issue Date: | Jul-2021 | Source: | Sustainability, July 2021, v. 13, no. 13, 7261 | Abstract: | The objective of this paper is to investigate a unique type of entrepreneurship in women handicraft entrepreneurs. Data were collected from six women handicraft entrepreneurs by using in-depth interviews. Born after the 1980s, they strive for survival in a highly competitive marketplace. They are all passion-driven entrepreneurs. They have to engage in other activities (ranging from teaching handicraft classes to working in another full-time job) to financially support and sustain their handicraft work. It was found that challenges include high rental rates in the city, long product development processes, small market sizes, and insufficient knowledge in digital marketing. Almost all of them are skillful, innovative, and passionate on the artistic side, but reactive and passive on the business side. Measures were suggested to empower such women entrepreneurs in view of the United Nations’ Sustainable Development Goals. | Keywords: | Entrepreneurial orientation Handicraft Market-driven economy Passion-driven entrepreneurship Women entrepreneurs |
Publisher: | Molecular Diversity Preservation International (MDPI) | Journal: | Sustainability | EISSN: | 2071-1050 | DOI: | 10.3390/su13137261 | Rights: | © 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). The following publication Wut, T.-M.; Chan, W.-T.; Lee, S.W. Unconventional Entrepreneurship: Women Handicraft Entrepreneurs in a Market-Driven Economy. Sustainability 2021, 13, 7261 is available at https://doi.org/10.3390/su13137261 |
| Appears in Collections: | Journal/Magazine Article |
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| sustainability-13-07261.pdf | 231.45 kB | Adobe PDF | View/Open |
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