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Title: Tourists’ motives and perceptions of destination card consumption
Authors: Leung, D 
Issue Date: 2021
Source: Tourism recreation research, 2021, v. 46, no. 1, p. 39-51
Abstract: Considering the dearth of research investigating destination cards from the tourists’ point of view, this study seeks to complement the growing stream of research on destination cards by elucidating what motivates and inhibits tourists to purchase destination cards and how tourists perceive the importance of offerings available in destination cards. Drawing on data solicited via in-depth interviews and a questionnaire survey, cost savings and time savings were found to be the primary motives leading tourists to purchase destination cards. In contrast, lack of knowledge about product value and product availability were the key inhibitors leading tourists not to purchase destination cards. Regarding the importance of destination card offerings, the participants perceived the most important card benefit to be a free admission ticket to major attractions. Furthermore, they rated a discount on pocket Wi-Fi rental as the second most important offering, and their third choice was free use of public transportation.
Keywords: Card offerings
Destination cards
Tourist cards
Publisher: Centre for Tourism Research & Development
Journal: Tourism recreation research 
ISSN: 0250-8281
EISSN: 2320-0308
DOI: 10.1080/02508281.2020.1801947
Rights: © 2020 Informa UK Limited, trading as Taylor & Francis Group
This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Recreation Research on 16 Aug 2020 (Published online), available online:
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