Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/90574
DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorLeung, Den_US
dc.date.accessioned2021-07-28T01:24:18Z-
dc.date.available2021-07-28T01:24:18Z-
dc.identifier.issn0278-4319en_US
dc.identifier.urihttp://hdl.handle.net/10397/90574-
dc.language.isoenen_US
dc.publisherPergamon Pressen_US
dc.subjectOnline reviewsen_US
dc.subjectReview usefulnessen_US
dc.subjectReview helpfulnessen_US
dc.subjectReview depthen_US
dc.subjectReview breadthen_US
dc.subjectReview language styleen_US
dc.titleUnraveling the interplay of review depth, review breadth, and review language style on review usefulness and review adoptionen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.volume97en_US
dc.identifier.doi10.1016/j.ijhm.2021.102989en_US
dcterms.abstractTo examine whether long reviews are uniformly more useful to readers, this study utilizes the experimental design approach to investigate the interplay of review depth, review breadth, and review language style on readers’ perceived usefulness and adoption intention of online hotel reviews. Drawing on the results from two experiments, review depth is proven to exert a positive impact on readers’ review usefulness and adoption intention. The moderating role of review breadth is verified, and the positive effect of review depth on review usefulness is attenuated (accentuated) when review breadth is high (low). The moderating role of review language style is also confirmed, and the result shows longer reviews written in literal language are considered more useful to readers than those written in figurative language. Being one of the first studies examining the interplay of review content and review style on review usefulness, this study provides important theoretical and practical contributions.en_US
dcterms.accessRightsembargoed accessen_US
dcterms.bibliographicCitationInternational journal of hospitality management, Aug. 2021, v. 97, 102989en_US
dcterms.isPartOfInternational journal of hospitality managementen_US
dcterms.issued2021-08-
dc.identifier.eissn1873-4693en_US
dc.identifier.artn102989en_US
dc.description.validate202107 bcvcen_US
dc.description.oaNot applicableen_US
dc.identifier.FolderNumbera0973-n05-
dc.identifier.SubFormID2316-
dc.description.fundingSourceSelf-fundeden_US
dc.description.pubStatusPublisheden_US
dc.date.embargo2024-08-31en_US
Appears in Collections:Journal/Magazine Article
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Embargo End Date 2024-08-31
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