Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/90573
DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorFong, LHNen_US
dc.creatorNong, SZen_US
dc.creatorLeung, Den_US
dc.creatorYe, BHen_US
dc.date.accessioned2021-07-28T01:24:18Z-
dc.date.available2021-07-28T01:24:18Z-
dc.identifier.issn0278-4319en_US
dc.identifier.urihttp://hdl.handle.net/10397/90573-
dc.language.isoenen_US
dc.publisherPergamon Pressen_US
dc.subjectChoiceen_US
dc.subjectConditional moderated-mediationen_US
dc.subjectCoupon redemptionen_US
dc.subjectFace valueen_US
dc.subjectFast casual restauranten_US
dc.subjectSales promotionen_US
dc.titleChoice of non-monetary incentives and coupon redemption intention : monetary saving and price consciousness as moderatorsen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.volume94en_US
dc.identifier.doi10.1016/j.ijhm.2020.102816en_US
dcterms.abstractCoupon promotion is widespread in the fast casual restaurant sector. As monetary saving offered in the coupons is costly to suppliers, this study examines: (1) if the provision of choice of non-monetary incentive can substitute high monetary saving in their positive influences on consumers’ redemption intention; and (2) if the substitution effect is contingent on consumers’ level of price consciousness. Drawing from three experimental studies, the results consistently showed that offering choice of non-monetary incentive was effective in increasing consumers’ redemption intention through enhancing their attitude towards the coupon promotion. The effect of offering choice of non-monetary incentive substituted that of high monetary saving, but the substitution effect was merely salient among low price-conscious consumers while the floodlight analysis revealed the point that bifurcates high (versus low) level of price consciousness. The findings add knowledge to the sales promotion and hospitality literature. Meaningful implications are recommended for fast casual restauranteurs.en_US
dcterms.accessRightsembargoed accessen_US
dcterms.bibliographicCitationInternational journal of hospitality management, Apr. 2021, v. 94, 102816en_US
dcterms.isPartOfInternational journal of hospitality managementen_US
dcterms.issued2021-04-
dc.identifier.scopus2-s2.0-85098159908-
dc.identifier.eissn1873-4693en_US
dc.identifier.artn102816en_US
dc.description.validate202107 bcvcen_US
dc.description.oaNot applicableen_US
dc.identifier.FolderNumbera0973-n04-
dc.identifier.SubFormID2315-
dc.description.fundingSourceSelf-fundeden_US
dc.description.pubStatusPublisheden_US
dc.date.embargo2024-04-30en_US
Appears in Collections:Journal/Magazine Article
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Embargo End Date 2024-04-30
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