Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/90521
DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorHwang, YHen_US
dc.creatorChoi, Sen_US
dc.creatorMattila, ASen_US
dc.date.accessioned2021-07-15T02:12:09Z-
dc.date.available2021-07-15T02:12:09Z-
dc.identifier.issn0278-4319en_US
dc.identifier.urihttp://hdl.handle.net/10397/90521-
dc.language.isoenen_US
dc.publisherPergamon Pressen_US
dc.subjectCause-related marketingen_US
dc.subjectCrowdingen_US
dc.subjectDonationen_US
dc.subjectProsocial behavioren_US
dc.subjectRounding upen_US
dc.titleRounding up for a cause : the joint effect of donation type and crowding on donation likelihooden_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.volume93en_US
dc.identifier.doi10.1016/j.ijhm.2020.102779en_US
dcterms.abstractPrior research demonstrates that consumers are more likely to donate when asked to round up their total bill to the next whole dollar (vs. donate a flat-dollar amount). However, there is scant research demonstrating boundary conditions for the effectiveness of round-up donations. The purpose of this study is to fill this knowledge gap by suggesting crowding level of a service establishment as a boundary condition. Study 1 demonstrates that round-up (vs. flat-dollar) donations decrease perceived pain of donation, thereby increasing donation likelihood. Study 2 shows that round-up (vs. flat-dollar) donations decrease pain of donation in a crowded environment. Conversely, such differences in pain of donation are not observed in a non-crowded environment. The present study contributes to the nascent literature on round-up donations and provides insight to cause-related marketing managers concerning how to design donation messages.en_US
dcterms.accessRightsembargoed accessen_US
dcterms.bibliographicCitationInternational journal of hospitality management, Feb. 2021, v. 93, 102779en_US
dcterms.isPartOfInternational journal of hospitality managementen_US
dcterms.issued2021-02-
dc.identifier.scopus2-s2.0-85097472970-
dc.identifier.eissn1873-4693en_US
dc.identifier.artn102779en_US
dc.description.validate202107 bcvcen_US
dc.description.oaNot applicableen_US
dc.identifier.FolderNumbera0969-n02-
dc.description.fundingSourceSelf-fundeden_US
dc.description.pubStatusPublisheden_US
dc.date.embargo2024-02-28en_US
Appears in Collections:Journal/Magazine Article
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Embargo End Date 2024-02-28
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