Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/90521
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.creator | Hwang, YH | en_US |
| dc.creator | Choi, S | en_US |
| dc.creator | Mattila, AS | en_US |
| dc.date.accessioned | 2021-07-15T02:12:09Z | - |
| dc.date.available | 2021-07-15T02:12:09Z | - |
| dc.identifier.issn | 0278-4319 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10397/90521 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Pergamon Press | en_US |
| dc.subject | Cause-related marketing | en_US |
| dc.subject | Crowding | en_US |
| dc.subject | Donation | en_US |
| dc.subject | Prosocial behavior | en_US |
| dc.subject | Rounding up | en_US |
| dc.title | Rounding up for a cause : the joint effect of donation type and crowding on donation likelihood | en_US |
| dc.type | Journal/Magazine Article | en_US |
| dc.identifier.volume | 93 | en_US |
| dc.identifier.doi | 10.1016/j.ijhm.2020.102779 | en_US |
| dcterms.abstract | Prior research demonstrates that consumers are more likely to donate when asked to round up their total bill to the next whole dollar (vs. donate a flat-dollar amount). However, there is scant research demonstrating boundary conditions for the effectiveness of round-up donations. The purpose of this study is to fill this knowledge gap by suggesting crowding level of a service establishment as a boundary condition. Study 1 demonstrates that round-up (vs. flat-dollar) donations decrease perceived pain of donation, thereby increasing donation likelihood. Study 2 shows that round-up (vs. flat-dollar) donations decrease pain of donation in a crowded environment. Conversely, such differences in pain of donation are not observed in a non-crowded environment. The present study contributes to the nascent literature on round-up donations and provides insight to cause-related marketing managers concerning how to design donation messages. | en_US |
| dcterms.accessRights | embargoed access | en_US |
| dcterms.bibliographicCitation | International journal of hospitality management, Feb. 2021, v. 93, 102779 | en_US |
| dcterms.isPartOf | International journal of hospitality management | en_US |
| dcterms.issued | 2021-02 | - |
| dc.identifier.scopus | 2-s2.0-85097472970 | - |
| dc.identifier.eissn | 1873-4693 | en_US |
| dc.identifier.artn | 102779 | en_US |
| dc.description.validate | 202107 bcvc | en_US |
| dc.description.oa | Not applicable | en_US |
| dc.identifier.FolderNumber | a0969-n02 | - |
| dc.description.fundingSource | Self-funded | en_US |
| dc.description.pubStatus | Published | en_US |
| dc.date.embargo | 2024-02-28 | en_US |
| Appears in Collections: | Journal/Magazine Article | |
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