Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/90521
DC Field | Value | Language |
---|---|---|
dc.contributor | School of Hotel and Tourism Management | en_US |
dc.creator | Hwang, YH | en_US |
dc.creator | Choi, S | en_US |
dc.creator | Mattila, AS | en_US |
dc.date.accessioned | 2021-07-15T02:12:09Z | - |
dc.date.available | 2021-07-15T02:12:09Z | - |
dc.identifier.issn | 0278-4319 | en_US |
dc.identifier.uri | http://hdl.handle.net/10397/90521 | - |
dc.language.iso | en | en_US |
dc.publisher | Pergamon Press | en_US |
dc.rights | © 2020 Elsevier Ltd. All rights reserved. | en_US |
dc.rights | © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. | en_US |
dc.rights | The following publication Hwang, Y. H., Choi, S., & Mattila, A. S. (2021). Rounding up for a cause: The joint effect of donation type and crowding on donation likelihood. International Journal of Hospitality Management, 93, 102779 is available at https://dx.doi.org/10.1016/j.ijhm.2020.102779. | en_US |
dc.subject | Cause-related marketing | en_US |
dc.subject | Crowding | en_US |
dc.subject | Donation | en_US |
dc.subject | Prosocial behavior | en_US |
dc.subject | Rounding up | en_US |
dc.title | Rounding up for a cause : the joint effect of donation type and crowding on donation likelihood | en_US |
dc.type | Journal/Magazine Article | en_US |
dc.identifier.volume | 93 | en_US |
dc.identifier.doi | 10.1016/j.ijhm.2020.102779 | en_US |
dcterms.abstract | Prior research demonstrates that consumers are more likely to donate when asked to round up their total bill to the next whole dollar (vs. donate a flat-dollar amount). However, there is scant research demonstrating boundary conditions for the effectiveness of round-up donations. The purpose of this study is to fill this knowledge gap by suggesting crowding level of a service establishment as a boundary condition. Study 1 demonstrates that round-up (vs. flat-dollar) donations decrease perceived pain of donation, thereby increasing donation likelihood. Study 2 shows that round-up (vs. flat-dollar) donations decrease pain of donation in a crowded environment. Conversely, such differences in pain of donation are not observed in a non-crowded environment. The present study contributes to the nascent literature on round-up donations and provides insight to cause-related marketing managers concerning how to design donation messages. | en_US |
dcterms.accessRights | embargoed access | en_US |
dcterms.bibliographicCitation | International journal of hospitality management, Feb. 2021, v. 93, 102779 | en_US |
dcterms.isPartOf | International journal of hospitality management | en_US |
dcterms.issued | 2021-02 | - |
dc.identifier.scopus | 2-s2.0-85097472970 | - |
dc.identifier.eissn | 1873-4693 | en_US |
dc.identifier.artn | 102779 | en_US |
dc.description.validate | 202107 bcvc | en_US |
dc.description.oa | Accepted Manuscript | en_US |
dc.identifier.FolderNumber | a0969-n02 | - |
dc.description.fundingSource | Self-funded | en_US |
dc.description.pubStatus | Published | en_US |
dc.description.oaCategory | Green (AAM) | en_US |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Hwang_Rounding_cause_joint.pdf | Pre-Published version | 931 kB | Adobe PDF | View/Open |
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