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Title: Should firms invest in social commerce? An integrative perspective
Authors: Lam, HKS
Yeung, ACL 
Lo, CKY 
Cheng, TCE 
Issue Date: Dec-2019
Source: Information and management, Dec. 2019, v. 56, no. 8, 103164
Abstract: Integrating resource-based view and opportunity–motivation–ability framework, we theorize that social commerce represents firms’ opportunity to access valuable social media resources and gain a competitive advantage. We further argue that product uncertainty and firm reputation indicate firms’ motivation and ability, respectively, to use the social media resources, affecting the extent to which the competitive advantage can be realized. An event study of 275 social commerce initiatives announced between 2006 and 2011 supports our arguments, showing that social commerce increases firms’ stock returns, but such increases are more significant for firms selling products with high uncertainty and having high reputation.
Keywords: Event study
Opportunity–motivation–ability framework
Resource-based view
Social commerce
Stock return
Publisher: Elsevier
Journal: Information and management 
ISSN: 0378-7206
EISSN: 1872-7530
DOI: 10.1016/
Rights: © 2019 Elsevier B.V. All rights reserved.
© 2019. This manuscript version is made available under the CC-BY-NC-ND 4.0 license
The following publication Lam, H. K. S., Yeung, A. C. L., Lo, C. K. Y., & Cheng, T. C. E. (2019). Should firms invest in social commerce? An integrative perspective. Information & Management, 56(8), 103164 is available at
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