Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/89664
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dc.contributorDepartment of Englishen_US
dc.creatorCummings, Len_US
dc.date.accessioned2021-04-28T02:29:03Z-
dc.date.available2021-04-28T02:29:03Z-
dc.identifier.isbn978-981-15-4388-3 (print)en_US
dc.identifier.isbn978-981-15-4389-0 (eBook)en_US
dc.identifier.urihttp://hdl.handle.net/10397/89664-
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.rights© Springer Nature Singapore Pte Ltd. 2020en_US
dc.rightsThis is a post-peer-review, pre-copyedit version of a chapter published in Expanding Horizons in Health Communication. The final authenticated version is available online at: https://doi.org/10.1007/978-981-15-4389-0_12en_US
dc.subjectArgument from ignoranceen_US
dc.subjectCognitive heuristicen_US
dc.subjectInformal fallacyen_US
dc.subjectPublic health communicationen_US
dc.subjectReasoningen_US
dc.titleConvincing a sceptical public : the challenge of public healthen_US
dc.typeBook Chapteren_US
dc.identifier.spage249en_US
dc.identifier.epage274en_US
dc.identifier.doi10.1007/978-981-15-4389-0_12en_US
dcterms.abstractPublic health communications are an everyday occurrence. However, compliance with them and the recommendations they contain is often limited. One reason for poor compliance is the failure on the part of experts to construct public health messages that accord with the rational resources of the public. This chapter examines how one set of rational strategies, a group of cognitive heuristics based on the informal fallacies, has the potential to facilitate decision-making about public health issues. Among the informal fallacies, the argument from ignorance plays an important role in public health communication. A comparative analysis is undertaken of the use of this argument in the public health communications issued by the Department of Health in Hong Kong and Public Health England in the UK. It is argued that there are qualitative differences in the use of the argument from ignorance across these two contexts. Specifically, the public in Hong Kong is encouraged to reflect on epistemic conditions that are integral to the rational warrant of this argument. These conditions are less often acknowledged by public health agencies in the UK. Greater rational evaluation of these conditions, it is argued, leads to better decision-making in matters relating to public health.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationIn B Watson & J Krieger (Eds.), Expanding horizons in health communication, p. 249-274. Singapore: Springer, 2020en_US
dcterms.issued2020-
dc.relation.ispartofbookExpanding horizons in health communicationen_US
dc.publisher.placeSingaporeen_US
dc.description.validate202104 bcvcen_US
dc.description.oaAccepted Manuscripten_US
dc.identifier.FolderNumbera0756-n06-
dc.identifier.SubFormID1478-
dc.description.fundingSourceSelf-fundeden_US
dc.description.pubStatusPublisheden_US
dc.description.oaCategoryGreen (AAM)en_US
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