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http://hdl.handle.net/10397/89239
| Title: | Experiencing culture in attractions, events and tour settings | Authors: | Richards, G King, B Yeung, E |
Issue Date: | Aug-2020 | Source: | Tourism management, Aug. 2020, v. 79, 104104 | Abstract: | This paper develops a measurement scale for cultural experiences across different contexts, including attractions, events and tours, in Hong Kong. Four dimensions of experience (cognitive, conative, affective and novelty) are identified through structural equation modelling. The scale is applied to compare visitor- and context-related influences on the experience and on subsequent behavioural intentions. We find that the conative dimension of experience elicits the highest experience scores from visitors, but affective experiences are more significant in distinguishing between different experience contexts and visitor groups. The strongest experiences were attributed to event contexts, followed by tours, and finally permanent attractions. The experience is also enhanced when various sites are combined by visitors to provide a ‘destination journey’. | Keywords: | Attractions Cultural tourism Events Hong kong Tours Visitor experience |
Publisher: | Pergamon Press | Journal: | Tourism management | ISSN: | 0261-5177 | EISSN: | 1879-3193 | DOI: | 10.1016/j.tourman.2020.104104 | Rights: | © 2020 Elsevier Ltd. All rights reserved. © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. The following publication Richards, G., King, B., & Yeung, E. (2020). Experiencing culture in attractions, events and tour settings. Tourism Management, 79, 104104 is available at https://dx.doi.org/10.1016/j.tourman.2020.104104. |
| Appears in Collections: | Journal/Magazine Article |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Richards_Experiencing_Culture.pdf | Pre-Published version | 1.13 MB | Adobe PDF | View/Open |
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