Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/87881
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/9g54xh64n | - |
| dc.language.iso | eng | - |
| dc.subject | Branding (Marketing) | - |
| dc.subject | Hospitality industry | - |
| dc.subject | Marketing | - |
| dc.subject | Tourism | - |
| dc.title | Managing Marketing in the Hospitality and Tourism Industry | - |
| dc.type | MOOC | - |
| dc.type | OER | - |
| dcterms.abstract | Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. | - |
| dcterms.educationLevel | Intermediate | - |
| dcterms.issued | 2018 | - |
| Appears in Collections: | Open Educational Resources | |
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