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Title: e-Tourism beyond COVID-19 : a call for transformative research
Authors: Gretzel, U
Fuchs, M
Baggio, R
Hoepken, W
Law, R 
Neidhardt, J
Pesonen, J
Zanker, M
Xiang, Z
Issue Date: Jun-2020
Source: Information technology and tourism, June 2020, v. 22, no. 2, p. 187-203
Abstract: This viewpoint article argues that the impacts of the novel coronavirus COVID-19 call for transformative e-Tourism research. We are at a crossroads where one road takes us to e-Tourism as it was before the crisis, whereas the other holds the potential to transform e-Tourism. To realize this potential, e-Tourism research needs to challenge existing paradigms and critically evaluate its ontological and epistemological foundations. In light of the paramount importance to rethink contemporary science, growth, and technology paradigms, we present six pillars to guide scholars in their efforts to transform e-Tourism through their research, including historicity, reflexivity, equity, transparency, plurality, and creativity. We conclude the paper with a call to the e-Tourism research community to embrace transformative research.
Keywords: COVID-19
Growth paradigm
Research paradigm
Technology paradigm
Transformative research
Publisher: Springer
Journal: Information technology and tourism 
ISSN: 1098-3058
EISSN: 1943-4294
DOI: 10.1007/s40558-020-00181-3
Rights: © Springer-Verlag GmbH Germany, part of Springer Nature 2020
This is a post-peer-review, pre-copyedit version of an article published in Information Technology & Tourism. The final authenticated version is available online at:
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