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Title: Robot helps when robot fits : examining the role of baby robots in fertility promotion
Authors: Song, Y 
Qin, ZZ
Kang, T
Jin, Y
Issue Date: 2019
Source: Healthcare, 15 Nov. 2019, v. 7, no. 4, 147, p. 1-14
Abstract: Considering China is facing a precipitous decline in its population, there is an emerging trend of developing baby robots to encourage people's willingness to become "parents". Based on the decomposed theory of planned behavior and the theory of uncanny valley, this study empirically investigated whether a baby robot could perform as a prominent antecedent of fertility intention in China, and how this relates to its visual appearance. Consistent with prior research, the current study used a between-subjects design to show (1) a baby robot could significantly improve people's fertility attitude through temporal visual stimulation; (2) fertility attitude, subjective norms from peers, and perceived behavioral control of finance could significantly contribute to fertility intention. Theoretical contributions and implications are discussed in this study.
Keywords: Fertility intention
Social robot
Subjective norms
Perceived behavioral control
Publisher: Molecular Diversity Preservation International (MDPI)
Journal: Healthcare 
EISSN: 2227-9032
DOI: 10.3390/healthcare7040147
Rights: © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (
The following publication Song, Y.; Qin, Z.; Kang, T.; Jin, Y. Robot Helps When Robot Fits: Examining the Role of Baby Robots in Fertility Promotion. Healthcare 2019, 7, 147, 1-14 is available at
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