Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/67331
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dc.contributorDepartment of Chinese and Bilingual Studiesen_US
dc.creatorNgai, SBCen_US
dc.creatorFalkheimer, Jen_US
dc.date.accessioned2017-06-14T06:49:35Z-
dc.date.available2017-06-14T06:49:35Z-
dc.identifier.issn0363-8111en_US
dc.identifier.urihttp://hdl.handle.net/10397/67331-
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.rights© 2016 Elsevier Inc. All rights reserved.en_US
dc.rights© 2016. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/.en_US
dc.rightsThe following publication Ngai, S. B. C., & Falkheimer, J. (2017). How IKEA turned a crisis into an opportunity. Public Relations Review, 43(1), 246-248 is available at https://dx.doi.org/10.1016/j.pubrev.2016.12.003.en_US
dc.subjectCrisis response strategyen_US
dc.subjectTraditional mediaen_US
dc.subjectSocial mediaen_US
dc.subjectIKEAen_US
dc.subjectPolitical crisisen_US
dc.subjectHong Kongen_US
dc.titleHow IKEA turned a crisis into an opportunityen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage246en_US
dc.identifier.epage248en_US
dc.identifier.volume43en_US
dc.identifier.issue1en_US
dc.identifier.doi10.1016/j.pubrev.2016.12.003en_US
dcterms.abstractIn 2013-2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationPublic relations review, Mar. 2017, v. 43, no. 1, p. 246-248en_US
dcterms.isPartOfPublic relations reviewen_US
dcterms.issued2017-03-
dc.identifier.isiWOS:000395962500027-
dc.identifier.ros2016000656-
dc.source.typeArticle-
dc.identifier.eissn1873-4537en_US
dc.description.oaAccepted Manuscripten_US
dc.identifier.FolderNumbera1231, CBS-0350en_US
dc.identifier.SubFormID44294-
dc.description.fundingSourceSelf-fundeden_US
dc.description.pubStatusPublisheden_US
dc.identifier.OPUS6712341en_US
dc.description.oaCategoryGreen (AAM)en_US
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