Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/61197
PIRA download icon_1.1View/Download Full Text
Title: Investigating cross-national heterogeneity in the adoption of online hotel reviews
Authors: Ayeh, JK
Au, N 
Law, R 
Issue Date: May-2016
Source: International journal of hospitality management, May 2016, v. 55, p. 142-153
Abstract: Increasing reliance of potential guests on online hotel reviews has given rise to trepidation among some hospitality managers recently, thus necessitating a better understanding of its adoption. Literature on multicultural studies have suggested that behavioral models do not universally hold across cultures. In view of the limited generalizability and applicability of extant cross-cultural studies to this context, this study generates cross-national insights into the antecedents of travelers' intention to use online hotel reviews to better understand the use of consumer-generated reviews across cultures. Generally, the predictive power of the model derived from the Motivation Theory and TAM holds true for both the United States and Singapore. Nonetheless, tests for structural invariance reveals some noteworthy differences between the two countries. The results highlight the complex cognitive mechanisms determining the acceptance of online hotel reviews in each country as moderated by national culture orientations. Findings hold implications for practitioners and researchers as they navigate through social media in different cultural contexts.
Keywords: Multi-group analysis
National culture
Online travel reviews
Social media
TripAdvisor
User-generated content
Publisher: Pergamon Press
Journal: International journal of hospitality management 
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2016.04.003
Rights: © 2016 Elsevier Ltd. All rights reserved.
© 2016. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/
The following publication Ayeh, J. K., Au, N., & Law, R. (2016). Investigating cross-national heterogeneity in the adoption of online hotel reviews. International Journal of Hospitality Management, 55, 142-153 is available at https://doi.org/10.1016/j.ijhm.2016.04.003
Appears in Collections:Journal/Magazine Article

Files in This Item:
File Description SizeFormat 
Au_Investigating_Cross-National_Heterogeneity.pdfPre-Published version1.28 MBAdobe PDFView/Open
Open Access Information
Status open access
File Version Final Accepted Manuscript
Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page views

127
Last Week
0
Last month
Citations as of Jan 29, 2023

Downloads

7
Citations as of Jan 29, 2023

SCOPUSTM   
Citations

47
Last Week
0
Last month
Citations as of Jan 26, 2023

WEB OF SCIENCETM
Citations

44
Last Week
0
Last month
Citations as of Jan 26, 2023

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.