Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/5997
DC Field | Value | Language |
---|---|---|
dc.contributor | Department of Management and Marketing | - |
dc.creator | Chan, KW | - |
dc.creator | Li, SY | - |
dc.date.accessioned | 2014-12-11T08:23:36Z | - |
dc.date.available | 2014-12-11T08:23:36Z | - |
dc.identifier.issn | 0148-2963 | - |
dc.identifier.uri | http://hdl.handle.net/10397/5997 | - |
dc.language.iso | en | en_US |
dc.publisher | Elsevier | en_US |
dc.rights | © 2009 Elsevier Inc. All rights reserved. | en_US |
dc.rights | NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, vol. 63, no. 9-10 (Sep. - Oct. 2010), DOI: 10.1016/j.jbusres.2008.08.009 | en_US |
dc.subject | Virtual community | en_US |
dc.subject | Reciprocity | en_US |
dc.subject | Resource exchange theory | en_US |
dc.subject | Interactivity | en_US |
dc.subject | Structural route | en_US |
dc.subject | Experiential route | en_US |
dc.title | Understanding consumer-to-consumer interactions in virtual communities : the salience of reciprocity | en_US |
dc.type | Journal/Magazine Article | en_US |
dc.identifier.spage | 1033 | - |
dc.identifier.epage | 1040 | - |
dc.identifier.volume | 63 | - |
dc.identifier.issue | 9-10 | - |
dc.identifier.doi | 10.1016/j.jbusres.2008.08.009 | - |
dcterms.abstract | Virtual communities (VCs) represent popular social environments in which people interact by exchanging resources such as information, ideas, and advice about their common interests. Existing research lacks an explication of why people help others in VCs and how such voluntary behaviors drive subsequent attitudes (VC commitment) and behavioral intentions (online co-shopping). This article adopts resource exchange theory to examine how two routes of interactivity (structural vs. experiential) influence reciprocity and affect commitment and co-shopping. Using a netnography study and an online survey, the authors confirm the significant effects of structural and experiential routes of interactivity on reciprocity. Reciprocity has critical effects on social system maintenance by enhancing commitment to the community and intention to co-shop. The results also identify partially mediated relationships among various variables, which suggest that the effects of the experiential route on VC commitment and co-shopping operate partly through reciprocity. | - |
dcterms.accessRights | open access | en_US |
dcterms.bibliographicCitation | Journal of business research, Sept. - Oct. 2010, v. 63, no. 9-10, p. 1033-1040 | - |
dcterms.isPartOf | Journal of business research | - |
dcterms.issued | 2010-09 | - |
dc.identifier.isi | WOS:000281413800018 | - |
dc.identifier.scopus | 2-s2.0-77955277743 | - |
dc.identifier.eissn | 1873-7978 | - |
dc.identifier.rosgroupid | r52063 | - |
dc.description.ros | 2010-2011 > Academic research: refereed > Publication in refereed journal | - |
dc.description.oa | Accepted Manuscript | en_US |
dc.identifier.FolderNumber | OA_IR/PIRA | en_US |
dc.description.pubStatus | Published | en_US |
dc.description.oaCategory | Green (AAM) | en_US |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Chan_Li_JBR_2010.pdf | Pre-published version | 551.64 kB | Adobe PDF | View/Open |
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