Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/53672
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dc.contributorSchool of Hotel and Tourism Management-
dc.creatorTang, CMF-
dc.creatorKing, BEM-
dc.creatorKulendran, N-
dc.date.accessioned2016-06-28T07:41:33Z-
dc.date.available2016-06-28T07:41:33Z-
dc.identifier.issn1054-8408-
dc.identifier.urihttp://hdl.handle.net/10397/53672-
dc.language.isoenen_US
dc.publisherRoutledge, Taylor & Francis Groupen_US
dc.rights© 2015 Taylor & Francisen_US
dc.rightsThis is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 25 Sep 2015 (Published online), available online: http://www.tandfonline.com/10.1080/10548408.2015.1063827-
dc.subjectOccupancy rateen_US
dc.subjectHotel industryen_US
dc.subjectRevenue managementen_US
dc.subjectPeak periodsen_US
dc.subjectTrough periodsen_US
dc.titleEstimating future room occupancy fluctuations to optimize hotel revenuesen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage870-
dc.identifier.epage885-
dc.identifier.volume32-
dc.identifier.issue7-
dc.identifier.doi10.1080/10548408.2015.1063827-
dcterms.abstractThis study proposes a hotel demand estimation mechanism that assesses the likelihood of forthcoming occupancy peaks and troughs applicable to different hotel classifications. In anticipating rate fluctuations, the approach is less dependent than many prevailing hotel forecasts on short-term seasonal-related factors. In operating revenue management systems, hotel managers should predict forthcoming occupancy upturns and downturns to prepare accurate mid- to long-run estimates. The proposed approach reduces the financial risks associated with volatile occupancy rates and facilitates efficient resource management. The average contraction period for Hong Kong hotel occupancies from one peak point to the next trough was found to exceed the duration of the corresponding expansion period.-
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationJournal of travel & tourism marketing, 2015, v. 32, no. 7, p. 870-885-
dcterms.isPartOfJournal of travel & tourism marketing-
dcterms.issued2015-
dc.identifier.eissn1540-7306-
dc.identifier.rosgroupid2015000075-
dc.description.ros2015-2016 > Academic research: refereed > Publication in refereed journal-
dc.description.oaAccepted Manuscripten_US
dc.identifier.FolderNumbera0024-n01en_US
dc.description.pubStatusPublisheden_US
Appears in Collections:Journal/Magazine Article
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