Bridging reality and the reel : designing AR-enhanced application for memorable tourism experiences

Abstract

Over the past decade, the convergence of technology and entertainment has opened new avenues for improving the experiences of film enthusiasts and tourists alike. Focusing on merging reality and reel to enhance memorable tourist experiences, this paper introduces a comprehensive design model for developing smart film tourism applications. A qualitative approach was employed to explore the expectations and potential issues faced by film tourists throughout their journeys. Subsequently, insights are generated and translated into four key design aspects and corresponding features, integrating augmented reality technology. The convergence of elements within the model aims to facilitate a deeper connection between tourists and film-based destinations, fostering increased interactivity and immersion. Furthermore, a utility test was conducted on a prototype application, and the positive results validate the model’s potential for designing memorable film tourism experiences, offering a reference path for experience design in the tourism industry.