Understanding China’s post-pandemic hospitality and tourism landscape : a SWOT analysis through professionals’ perspectives

Abstract

China’s hotel and tourism industries have transformed dramatically in past decades, captivating travelers from across the globe. The COVID-19 outbreak in late 2019 significantly disrupted these sectors. Now, with the world having entered the post-pandemic era, this research examines the strengths, weaknesses, opportunities, and threats (SWOT) facing China’s hospitality and tourism landscape through the lens of 79 hotel professionals. We conducted focus group interviews to explore these individuals’ experiences and performed a SWOT analysis. The findings inform recommendations to facilitate the hospitality industry’s development and adaptation to a new normal. These insights offer actionable guidance for industry to align strategic investments with emerging trends, fostering resilience and sustained growth in a rapidly changing market environment. 中国酒店与旅游业在过去数十年经历了跨越式发展，吸引了全球游客的目光。2019年末爆发的新冠疫情使这些行业遭受重创。随着全球进入后疫情时期，本研究通过79位酒店从业者的视角，运用焦点小组访谈法探究行业经历开展SWOT分析，系统梳理中国酒店与旅游业在新时代的优势、劣势、机遇与挑战。研究结果为促进酒店与旅游业适应新常态、实现可持续发展提供建议，为行业战略投资与新兴趋势的有机融合提供可行指引，助力企业在快速变革的市场环境中构建抗风险能力，实现持续增长。