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http://hdl.handle.net/10397/116665
| Title: | AI-powered smart tourism 2.0 : a 10-year retrospective and updated model | Authors: | Koo, C Shin, S Gretzel, U Xiang, Z |
Issue Date: | Dec-2025 | Source: | Electronic markets, Dec. 2025, v. 35, no. 1, 108 | Abstract: | This paper revisits the publication “Smart Tourism: Foundations and Developments” published in Electronic Markets in 2015, which presented a data-centric definition of smart tourism and a foundational model of smart tourism layers and components. Recognizing the dramatic evolution of smart technologies over the past decade, the extensive digital transformation of tourism accelerated by the global COVID-19 pandemic, the Artificial Intelligence revolution fueled by large language models, and the continuing efforts to advance the Metaverse, the paper is a 10-year retrospective and incorporates recent developments in Artificial Intelligence and Metaverse technologies, resulting in an updated “AI-powered smart tourism 2.0” model. The new framework bridges past insights with future possibilities and reflects on emerging smart tourism experiences, smart tourism industry practices, and governance approaches. It thus offers an updated vision for smart tourism to guide future research, policymaking, and industry innovation in an era of extremely rapid and profound technological changes. | Keywords: | AI governance AI-human integration Artificial intelligence Metaverse Smart destination Smart tourism |
Publisher: | Springer | Journal: | Electronic markets | ISSN: | 1019-6781 | EISSN: | 1422-8890 | DOI: | 10.1007/s12525-025-00847-y | Rights: | © The Author(s) 2025. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. The following publication Koo, C., Shin, S., Gretzel, U. et al. AI-powered smart tourism 2.0: A 10-year retrospective and updated model. Electron Markets 35, 108 (2025) is available at https://doi.org/10.1007/s12525-025-00847-y. |
| Appears in Collections: | Journal/Magazine Article |
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| s12525-025-00847-y.pdf | 1.47 MB | Adobe PDF | View/Open |
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