Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114552
| Title: | VR Technology in Hotel Industry: A Case of Best Western Hotels | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Best Western Hotels utilizes Virtual Reality (VR) for immersive staff training and guest experiences, offering 360-degree property previews online. VR enhances service quality and guest engagement. However, it involves high initial investment, ongoing maintenance costs, and limited availability of VR content due to resource-intensive production requirements. | Keywords: | Hospitality industry -- Information technology Hotel management Hotels -- Employees -- Training of Virtual reality |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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