Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114552
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/0v8381198 | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Information technology | - |
| dc.subject | Hotel management | - |
| dc.subject | Hotels -- Employees -- Training of | - |
| dc.subject | Virtual reality | - |
| dc.title | VR Technology in Hotel Industry: A Case of Best Western Hotels | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Best Western Hotels utilizes Virtual Reality (VR) for immersive staff training and guest experiences, offering 360-degree property previews online. VR enhances service quality and guest engagement. However, it involves high initial investment, ongoing maintenance costs, and limited availability of VR content due to resource-intensive production requirements. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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