VR Technology in Hotel Industry: A Case of Best Western Hotels

Abstract

<p align="justify">Best Western Hotels utilizes Virtual Reality (VR) for immersive staff training and guest experiences, offering 360-degree property previews online. VR enhances service quality and guest engagement. However, it involves high initial investment, ongoing maintenance costs, and limited availability of VR content due to resource-intensive production requirements. <p align="justify">最佳西方酒店（Best Western Hotels）利用虚拟现实（VR）技术开展沉浸式员工培训并提升宾客体验，在线上提供360度全景酒店预览。VR技术有效提升了服务质量和宾客参与度。然而，这也伴随着高昂的初期投资和持续的维护成本，且由于内容制作要求高、资源消耗大，导致可用的VR内容十分有限。