Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114551
| Title: | Virtual Reality in Hotel Industry: A Case of Marriott | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Marriott introduced VR experiences like the #GetTeleported campaign and VRoom Service to enhance guest engagement, but discontinued them after limited use. In contrast, Shangri-La Hotels continues to invest in VR, offering ongoing VR rentals, immersive 360° property videos, and dedicated VR rooms, demonstrating a long-term commitment to virtual reality innovation. | Keywords: | Hospitality industry -- Marketing Hospitality industry -- Information technology Hotels -- Marketing Virtual reality |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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