Virtual Reality in Hotel Industry: A Case of Marriott

Abstract

<p align="justify">Marriott introduced VR experiences like the #GetTeleported campaign and VRoom Service to enhance guest engagement, but discontinued them after limited use. In contrast, Shangri-La Hotels continues to invest in VR, offering ongoing VR rentals, immersive 360° property videos, and dedicated VR rooms, demonstrating a long-term commitment to virtual reality innovation. <p align="justify">万豪国际（Marriott）曾推出诸如“#即刻传送”（#GetTeleported）营销活动和“VRoom客房服务”（VRoom Service）等虚拟现实（VR）体验来提升宾客参与度，但在经历短暂试水后便将其关停。相比之下，香格里拉酒店集团则选择持续深耕VR领域，不仅常年提供VR设备租赁，还推出沉浸式360°酒店全景视频及专属VR客房，展现了对虚拟现实创新技术的长期承诺。