Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114551
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/xd07gt18j | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hospitality industry -- Information technology | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Virtual reality | - |
| dc.title | Virtual Reality in Hotel Industry: A Case of Marriott | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Marriott introduced VR experiences like the #GetTeleported campaign and VRoom Service to enhance guest engagement, but discontinued them after limited use. In contrast, Shangri-La Hotels continues to invest in VR, offering ongoing VR rentals, immersive 360° property videos, and dedicated VR rooms, demonstrating a long-term commitment to virtual reality innovation. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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