Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114547
| Title: | Hotel Positioning: A Case of Hong Kong Ocean Park Marriott Hotel | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | The Hong Kong Ocean Park Marriott Hotel offers themed accommodations, event packages, and seasonal experiences to attract park visitors and families. However, weak integration with Ocean Park and easily imitated offerings lead to branding challenges and competitive disadvantages, especially compared to more immersive, higher-end experiences at nearby resorts like Hong Kong Disneyland. | Keywords: | Hotels -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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