Hotel Positioning: A Case of Hong Kong Ocean Park Marriott Hotel

Abstract

<p align="justify">The Hong Kong Ocean Park Marriott Hotel offers themed accommodations, event packages, and seasonal experiences to attract park visitors and families. However, weak integration with Ocean Park and easily imitated offerings lead to branding challenges and competitive disadvantages, especially compared to more immersive, higher-end experiences at nearby resorts like Hong Kong Disneyland. <p align="justify">香港海洋公园万豪酒店（The Hong Kong Ocean Park Marriott Hotel）提供主题住宿、活动套餐和季节性体验，以吸引乐园游客和亲子家庭。然而，由于该酒店与海洋公园之间的联动性较弱，且其产品服务易被模仿，导致其面临品牌定位挑战与竞争劣势，特别是与香港迪士尼乐园等周边度假区所提供的更具沉浸感、更高水准的体验相比，其竞争力显得不足。