Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114547
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/1n79h474h | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Hotel Positioning: A Case of Hong Kong Ocean Park Marriott Hotel | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | The Hong Kong Ocean Park Marriott Hotel offers themed accommodations, event packages, and seasonal experiences to attract park visitors and families. However, weak integration with Ocean Park and easily imitated offerings lead to branding challenges and competitive disadvantages, especially compared to more immersive, higher-end experiences at nearby resorts like Hong Kong Disneyland. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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