Historical Building Turned 5-Star Hotel: A Case of The Murray Hong Kong

Abstract

<p align="justify">The Murray Hotel, converted from the historic Murray Building, combines luxury accommodation with preserved architectural and cultural elements. However, its rich heritage is not prominently featured in marketing efforts, causing international guests to overlook its unique history and reducing the potential impact of its distinctive identity on booking decisions. <p align="justify">香港美利酒店（The Murray Hotel）由历史建筑美利大厦（Murray Building）改建而成，将奢华住宿体验与保育完好的建筑及文化元素完美结合。然而，其深厚的历史底蕴在市场营销中并未得到突出呈现，导致国际宾客往往容易忽略其独特的历史背景，进而削弱了这一独特品牌特色对客户预订决策的潜在影响力。