Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114546
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/vq27zn90d | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Historic buildings -- Conservation and restoration | - |
| dc.title | Historical Building Turned 5-Star Hotel: A Case of The Murray Hong Kong | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | The Murray Hotel, converted from the historic Murray Building, combines luxury accommodation with preserved architectural and cultural elements. However, its rich heritage is not prominently featured in marketing efforts, causing international guests to overlook its unique history and reducing the potential impact of its distinctive identity on booking decisions. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/vq27zn90d
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.