Adapting to Changing Tastes: A Case of Tsui Wah Restaurant

Abstract

<p align="justify">Tsui Wah, a historic Hong Kong Cha Chaan Teng chain, introduced its own delivery service and health-conscious meal options to attract new customers and adapt post-pandemic. However, intense competition from dominant delivery platforms and innovative rivals like Tai Hing, with superior app incentives, challenges Tsui Wah’s ability to regain significant market share. <p align="justify">翠华（Tsui Wah）作为一家历史悠久的香港茶餐厅连锁品牌，通过推出自营外送服务以及健康膳食选择，以吸引新客群并适应后疫情时代的变化。然而，面对主流外卖平台的激烈竞争，以及像太兴（Tai Hing）这样凭借更优越的 App 优惠机制不断创新的竞争对手，翠华在重新夺回显著市场份额方面面临着巨大挑战。