Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/114544
DC FieldValueLanguage
dc.creatorFung, Clare-
dc.creatorLo, Ada-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/dz010q608-
dc.language.isoeng-
dc.publisherHong Kong Polytechnic University-
dc.subjectChina -- Hong Kong-
dc.subjectRestaurants-
dc.subjectChain restaurants-
dc.subjectRestaurants -- Marketing-
dc.titleAdapting to Changing Tastes: A Case of Tsui Wah Restaurant-
dc.typeCase Study-
dc.typeOER-
dcterms.abstractTsui Wah, a historic Hong Kong Cha Chaan Teng chain, introduced its own delivery service and health-conscious meal options to attract new customers and adapt post-pandemic. However, intense competition from dominant delivery platforms and innovative rivals like Tai Hing, with superior app incentives, challenges Tsui Wah’s ability to regain significant market share.-
dcterms.issued2025-
Appears in Collections:Open Educational Resources
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