Long Stay Offerings and Guest Loyalty: A Case of Panda Hotel

Abstract

<p align="justify">Panda Hotel introduced long-stay packages and the iPanda loyalty program to attract local guests during the pandemic. However, with similar or lower-priced long-stay options and comparable loyalty benefits offered by nearby hotels, Panda Hotel faces strong competition and must further enhance its value proposition to stand out. <p align="justify">悦来酒店（Panda Hotel）在疫情期间推出了月租/长租优惠计划以及“iPanda”常客奖励计划，以吸引本地客源。然而，由于周边酒店也提供了价格相近甚至更低的长租选择，以及类似的会员权益，悦来酒店面临着激烈的市场竞争，必须进一步提升其价值主张以脱颖而出。