Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114530
| Title: | Long Stay Offerings and Guest Loyalty: A Case of Panda Hotel | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Panda Hotel introduced long-stay packages and the iPanda loyalty program to attract local guests during the pandemic. However, with similar or lower-priced long-stay options and comparable loyalty benefits offered by nearby hotels, Panda Hotel faces strong competition and must further enhance its value proposition to stand out. | Keywords: | Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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