Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114530
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/jd472w994 | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Customer loyalty | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Long Stay Offerings and Guest Loyalty: A Case of Panda Hotel | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Panda Hotel introduced long-stay packages and the iPanda loyalty program to attract local guests during the pandemic. However, with similar or lower-priced long-stay options and comparable loyalty benefits offered by nearby hotels, Panda Hotel faces strong competition and must further enhance its value proposition to stand out. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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