Genki Sushi and the Kousoku Innovation—Still a Gimmick or a Game Changer?

Abstract

Genki Sushi’s innovative “Kousoku” bullet train delivery system once set it apart in Hong Kong’s dining scene. However, as similar technologies have become widespread, its novelty has faded. The fully automated model can also alienate less tech-savvy customers, while inconsistent food quality and hygiene concerns further challenge the brand’s reputation.