Uma Nota – Bringing Nipo Brasileiro Cuisine to the Global Stage

Abstract

<p align="justify">Uma Nota, Hong Kong’s first Brazilian-Japanese restaurant, stands out with its unique Nipo Brasileiro cuisine and vibrant boteco-inspired atmosphere. However, challenges include recruiting chefs skilled in this unique fusion, sourcing authentic Brazilian ingredients, and adapting the brand for international markets like Paris while preserving its distinctive identity. <p align="justify">作为香港首家巴西-日本融合菜餐厅，Uma Nota 凭借其独特的日裔巴西菜（Nipo Brasileiro）和充满活力的巴西小酒馆（boteco）风情脱颖而出。然而，该品牌也面临着诸多挑战，包括招聘深谙这种独特融合菜系的厨师、采购正宗的巴西食材，以及在向巴黎等国际市场扩张时，如何在进行本土化调适的同时保留其独特的品牌特色。