Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114525
| Title: | ANA’s Financial Services – Enhancing Loyalty Through Innovation | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | All Nippon Airways (ANA) offers a variety of co-branded credit cards and digital payment options to boost loyalty and customer engagement. However, limited advertising, strict eligibility requirements, and Japan-centric benefits restrict the appeal and accessibility of ANA’s financial services, especially for international customers and overseas Mileage Club members. | Keywords: | Japan Customer loyalty programs Airlines --Marketing Airlines Customer loyalty |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/3t945r30c
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.