Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114525
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/3t945r30c | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Japan | - |
| dc.subject | Customer loyalty programs | - |
| dc.subject | Airlines --Marketing | - |
| dc.subject | Airlines | - |
| dc.subject | Customer loyalty | - |
| dc.title | ANA’s Financial Services – Enhancing Loyalty Through Innovation | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | All Nippon Airways (ANA) offers a variety of co-branded credit cards and digital payment options to boost loyalty and customer engagement. However, limited advertising, strict eligibility requirements, and Japan-centric benefits restrict the appeal and accessibility of ANA’s financial services, especially for international customers and overseas Mileage Club members. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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