Enhancing Guest Experience Through Digital Innovation: A Case of Park Hotel Hong Kong

Abstract

<p align="justify">Park Hotel Hong Kong, a 4-star hotel in Tsim Sha Tsui, features 334 renovated rooms, a 360° virtual tour, and an AI concierge. Despite digital innovations and active social media marketing, the hotel faces challenges with limited staff engagement and the need to expand its presence on popular Chinese platforms. <p align="justify">香港百乐酒店（Park Hotel Hong Kong）是一家位于尖沙咀的四星级酒店，拥有334间翻新客房，并提供360°全景虚拟导览和 AI 智能客服。尽管在数字化创新和社交媒体营销方面表现活跃，该酒店仍面临着员工参与度有限，以及亟需在热门中文社交平台上扩大品牌影响力的挑战。