Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114523
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/xg94hq14n | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.title | Enhancing Guest Experience Through Digital Innovation: A Case of Park Hotel Hong Kong | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Park Hotel Hong Kong, a 4-star hotel in Tsim Sha Tsui, features 334 renovated rooms, a 360° virtual tour, and an AI concierge. Despite digital innovations and active social media marketing, the hotel faces challenges with limited staff engagement and the need to expand its presence on popular Chinese platforms. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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