Harnessing the power of Social Media and AI: A Case of Klook

Abstract

<p align="justify">Klook, Asia’s leading travel distribution platform, offers over 500,000 products in 2,700+ destinations and leverages influencer marketing, social commerce, and AI to drive bookings and enhance user experience. However, limited reach of TikTok in-app purchases in key markets and potential over-reliance on AI impacting employee decision-making skills become key challenges for Klook. <p align="justify">客路（Klook）作为亚洲领先的旅游分销平台，在2,700多个目的地提供超过50万种产品，并利用网红营销、社交电商和人工智能（AI）来促进预订并提升用户体验。然而，TikTok应用内购买功能在关键市场的覆盖率有限，以及对AI的潜在过度依赖可能削弱员工的决策能力，这些都成为了客路面临的主要挑战。