Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114519
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/b2773w23c | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Travel -- Computer network resources | - |
| dc.title | Harnessing the power of Social Media and AI: A Case of Klook | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Klook, Asia’s leading travel distribution platform, offers over 500,000 products in 2,700+ destinations and leverages influencer marketing, social commerce, and AI to drive bookings and enhance user experience. However, limited reach of TikTok in-app purchases in key markets and potential over-reliance on AI impacting employee decision-making skills become key challenges for Klook. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/b2773w23c
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.