Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114511
| Title: | Starbucks Hong Kong – Enhancing the Customer Experience Through Digital Innovation | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Starbucks Hong Kong’s mobile app, launched in 2013, offers features like card management, Mobile Order & Pay, table service, and Drink eGift. While enhancing convenience and personalization for loyalty members, its membership-first approach and deposit requirement may deter occasional or first-time users from fully exploring the app’s benefits. | Keywords: | China -- Hong Kong Starbucks Coffee Company Food industry and trade--Technological innovations Coffee industry |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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