Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114511
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lo, Ada | - |
| dc.creator | Fung, Clare | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/nc580n09f | - |
| dc.language.iso | eng | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Food industry and trade--Technological innovations | - |
| dc.subject | Starbucks Coffee Company | - |
| dc.subject | Coffee industry | - |
| dc.subject | China -- Hong Kong | - |
| dc.title | Starbucks Hong Kong – Enhancing the Customer Experience Through Digital Innovation | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | <p align="justify">Starbucks Hong Kong’s mobile app, launched in 2013, offers features like card management, Mobile Order & Pay, table service, and Drink eGift. While enhancing convenience and personalization for loyalty members, its membership-first approach and deposit requirement may deter occasional or first-time users from fully exploring the app’s benefits. <p align="justify">香港星巴克（Starbucks Hong Kong）于2013年推出的手机App提供了卡片管理、手机点单及支付（Mobile Order & Pay）、送单到座（table service）以及饮品电子礼券（Drink eGift）等功能。虽然该App为会员提升了便利性与个性化体验，但其“会员优先”的机制以及充值门槛，可能会阻碍偶客或首次使用的用户去充分体验该App的各项便利。 | - |
| dcterms.alternative | 星巴克香港 — 通过数字创新提升顾客体验 | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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