Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114511
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/nc580n09f | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | China -- Hong Kong | - |
| dc.subject | Starbucks Coffee Company | - |
| dc.subject | Food industry and trade--Technological innovations | - |
| dc.subject | Coffee industry | - |
| dc.title | Starbucks Hong Kong – Enhancing the Customer Experience Through Digital Innovation | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Starbucks Hong Kong’s mobile app, launched in 2013, offers features like card management, Mobile Order & Pay, table service, and Drink eGift. While enhancing convenience and personalization for loyalty members, its membership-first approach and deposit requirement may deter occasional or first-time users from fully exploring the app’s benefits. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/nc580n09f
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.