Usage of Mobile Application in Hotel Industry: A Case of H World App

Abstract

<p align="justify">The H World app, developed by H World Group, offers an all-in-one digital platform for hotel guests, featuring 17 services from booking to post-check-out rewards. While it enhances customer experience and loyalty through integrated services and the H Rewards program, similar offerings by competitors limit its competitive advantage. <p align="justify">由华住集团（H World Group）研发的“华住会”App（H World app）为酒店宾客提供了一站式数字化平台，涵盖了从预订到退房后奖励的17项服务。虽然该App通过整合服务和“华住会”（H Rewards）会员计划提升了客户体验与忠诚度，但竞争对手推出的同类产品也限制了其竞争优势。