Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114509
| Title: | Content Monitoring Technology in Marketing: A Case of PropertyVIEW | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | PropertyVIEW is an advanced content monitoring tool for hotels, leveraging AI and machine learning to ensure accurate, consistent listings across digital platforms. It audits amenities, photos, and descriptions, providing detailed accuracy scores and alerts for inconsistencies. However, integration can be complex, and over-reliance on AI may result in occasional undetected errors. | Keywords: | Hotels -- Marketing Hospitality industry -- Marketing Internet advertising |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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