Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/114509
DC FieldValueLanguage
dc.creatorFung, Clare-
dc.creatorLo, Ada-
dc.date.accessioned2025-08-11T02:39:00Z-
dc.date.available2025-08-11T02:39:00Z-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/tx31qj14d-
dc.identifier.urihttp://hdl.handle.net/10397/114509-
dc.language.isoeng-
dc.publisherHong Kong Polytechnic University-
dc.subjectHotels -- Marketing-
dc.subjectHospitality industry -- Marketing-
dc.subjectInternet advertising-
dc.titleContent Monitoring Technology in Marketing: A Case of PropertyVIEW-
dc.typeCase Study-
dc.typeOER-
dcterms.abstractPropertyVIEW is an advanced content monitoring tool for hotels, leveraging AI and machine learning to ensure accurate, consistent listings across digital platforms. It audits amenities, photos, and descriptions, providing detailed accuracy scores and alerts for inconsistencies. However, integration can be complex, and over-reliance on AI may result in occasional undetected errors.-
dcterms.issued2025-
Appears in Collections:Open Educational Resources
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/tx31qj14d
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.