Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114508
| Title: | Self Check-in App in Hotel Industry: A Case of Marriott Bonvoy | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | Marriott Bonvoy unified Marriott’s loyalty programs and introduced a self-check-in app to enhance guest experience and efficiency. The app allows flexible check-in times and supports upselling opportunities. However, integration with hotel systems and reduced personal interaction present challenges, particularly for guests less comfortable with technology and data security concerns. | Keywords: | Customer loyalty programs Hospitality industry -- Information technology Hotel management Customer loyalty |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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