Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114508
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/2801pg933 | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Customer loyalty programs | - |
| dc.subject | Hospitality industry -- Information technology | - |
| dc.subject | Hotel management | - |
| dc.subject | Customer loyalty | - |
| dc.title | Self Check-in App in Hotel Industry: A Case of Marriott Bonvoy | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Marriott Bonvoy unified Marriott’s loyalty programs and introduced a self-check-in app to enhance guest experience and efficiency. The app allows flexible check-in times and supports upselling opportunities. However, integration with hotel systems and reduced personal interaction present challenges, particularly for guests less comfortable with technology and data security concerns. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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