Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114507
| Title: | Livestreaming Sensation: A Case of Meituan Live | Authors: | Fung, Clare Lo, Ada |
Issue Date: | 2025 | Abstract: | China’s food delivery sector is rapidly expanding, intensifying competition among platforms like Meituan, Douyin, and Ele.me. Meituan’s introduction of livestreaming features, such as “Meituan Live” and “Shen Qiang Shou,” boosts engagement and sales, but presents challenges for smaller businesses due to high resource demands and livestream content oversight concerns. | Keywords: | China Delivery of goods Streaming video Electronic commerce Food service |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/6969z139x
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.