Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114507
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/6969z139x | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | China | - |
| dc.subject | Delivery of goods | - |
| dc.subject | Streaming video | - |
| dc.subject | Electronic commerce | - |
| dc.subject | Food service | - |
| dc.title | Livestreaming Sensation: A Case of Meituan Live | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | China’s food delivery sector is rapidly expanding, intensifying competition among platforms like Meituan, Douyin, and Ele.me. Meituan’s introduction of livestreaming features, such as “Meituan Live” and “Shen Qiang Shou,” boosts engagement and sales, but presents challenges for smaller businesses due to high resource demands and livestream content oversight concerns. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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